Crossword Genius

University in London area in vogue (7)

Ross

I believe the answer is:

popular

'in vogue' is the definition.
(thesaurus)

'university in london area' is the wordplay.
'university' becomes 'u' (abbreviation for university).
'in' indicates putting letters inside.
'london area' becomes 'poplar' (I've seen this before).
'u' inserted into 'poplar' is 'POPULAR'.

(Other definitions for popular that I've seen before include "Pleasing to many" , "Widely liked" , "Trendy" , "Democratic - of general appeal" , "The people's" .)

I've seen this clue in The Sun.
Want a hint initially instead of a full solution? Install my app