University marketing incorporated college (9)
I believe the answer is:
princeton
'university' is the definition.
(Princeton is an example)
'marketing incorporated college' is the wordplay.
'marketing' becomes 'pr' (abbreviation for public relations).
'incorporated' becomes 'inc'.
'college' becomes 'eton' (I've seen this before).
'pr'+'inc'+'eton'='PRINCETON'
(Other definitions for princeton that I've seen before include "Early US university" , "Member of the 11 in New Jersey" , "where War of Independence battle was fought?" , "US ivy league university" , "American university" .)