Unruly fan — seems he's cad creating embarrassment (14)

I believe the answer is:

shamefacedness

'embarrassment' is the definition.
(shamefacedness is a kind of embarrassment)

'unruly fan seems he's cad' is the wordplay.
'unruly' indicates an anagram.
'fan'+'seems'+'hes'+'cad'='fanseemshescad'
'fanseemshescad' is an anagram of 'SHAMEFACEDNESS'.

'creating' is the link.

I've seen this clue in The Times.

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