Untruthfulness of woman in popular financial area (10)

I believe the answer is:

inveracity

'untruthfulness' is the definition.

'woman in popular financial area' is the wordplay.
'woman' becomes 'vera' (a woman's name**).
'in' indicates putting letters inside.
'popular' becomes 'in'.
'financial area' becomes 'city'.
'in'+'city'='incity'
'vera' inserted within 'incity' is 'INVERACITY'.

'of' is the link.

I've seen this clue in The Times.

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