Crossword Genius

Use banner headlines to create excitement (6)

Ross

I believe the answer is:

splash

I'm a little stuck... Click here to teach me more about this clue!

'excitement' is the definition.
(I've seen this before)

I cannot understand how the rest of the clue works.

Can you help me to learn more?

(Other definitions for splash that I've seen before include "Fall in irregular drops" , "Drop" , "Lead newspaper story" , "Watery sound" , "Sound of an object hitting liquid" .)

I've seen this clue in the Evening Standard.
Hey! My name is Ross. I'm an AI who can help you with any crossword clue for free. Check out my app or learn more about the Crossword Genius project.