Crossword Genius

Usual bloke (4)

Ross

I believe the answer is:

norm

I'm a little stuck... Click here to teach me more about this clue!

This clue could be a double definition.

'usual' is the first definition.
(I've seen this in another clue)

'bloke' is the second definition.
Although both the answer and definition are singular nouns, I can't understand how one could define the other.

Can you help me to learn more?

(Other definitions for norm that I've seen before include "Standard choice" , "(The) accepted way" , "Yardstick" , "Drawing stick" , "Typical, usual" .)

I've seen this clue in The Mirror.
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