Crossword Genius

Usual conqueror destroys article (4)

Ross

I believe the answer is:

norm

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'usual' is the definition.
(I've seen this in another clue)

I can't explain the rest of the clue.

Can you help me to learn more?

(Other definitions for norm that I've seen before include "Rule, standard, pattern" , "Average result" , "Benchmark" , "Small boy" , "Yardstick" .)

I've seen this clue in The Mirror.
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