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Vegans may see it as a bit of a shame (3)

Ross

I believe the answer is:

ham

I'm a little stuck... Click here to teach me more about this clue!

'vegans may see it' is the definition.
I can't tell whether this definition defines the answer.

'a bit of a shame' is the wordplay.
'a bit of' says the answer is hidden in the clue.
'HAM' is hidden within 'shame'.

'as' is the link.

Can you help me to learn more?

(Other definitions for ham that I've seen before include "Bad actor; Noah son" , "Upper leg meat" , "Meat; radio operator" , "Noah's second son - a bad actor?" , "Dried pig thigh" .)

I've seen this clue in the Evening Standard.
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