Ventriloquist Shirley Dinsdale was the first person to win one (1949) (4)

I believe the answer is:

emmy

(Other definitions for emmy that I've seen before include "Mark of quality on box" , "TV Oscar" , "Television equivalent of Hollywood's Oscar" , "Television award/trophy" , "award in America" .)

I've seen this clue in The New York Times.

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