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Very good financial paper in a pale colour? (4)

Ross

I believe the answer is:

soft

I'm a little stuck... Click here to teach me more about this clue!

'pale colour?' is the definition.
'soft' can be an answer for 'pale' (thesaurus). I'm unsure of the 'colour?' bit.

'very good financial paper' is the wordplay.
'very good' becomes 'so' (as in the adjectival form 'just so!').
'financial paper' becomes 'ft' (Financial Times newspaper).
'so'+'ft'='SOFT'

'in a' is the link.

Can you help me to learn more?

(Other definitions for soft that I've seen before include "Subdued - gentle" , "Yielding, easily cut" , "Lenient; not coarse" , "Giving little resistance" , "Cushy, not tough" .)

I've seen this clue in The Times.
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