Crossword Genius

Very popular electronic video service that was shut down (4)

Ross

I believe the answer is:

vine

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'video service that was shut down' is the definition.
Although both the answer and definition are singular nouns, I don't understand how one could define the other.

'very popular electronic' is the wordplay.
'very' becomes 'v' (common abbreviation).
'popular' becomes 'in' ('in' can mean trendy).
'electronic' becomes 'e' (as in e-mail or e-books).
'v'+'in'+'e'='VINE'

Can you help me to learn more?

(Other definitions for vine that I've seen before include "Source of the grape" , "Bearer of grape" , "Plant bearing grapes" , "Climbing or trailing plant" , "Climber - creeper" .)

I've seen this clue in The Independent.
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