Crossword Genius

Very valuable, but reduce the charge? (9)

Ross

I believe the answer is:

priceless

I'm a little stuck... Click here to teach me more about this clue!

'very valuable' is the definition.
'priceless' can be an answer for 'valuable' (similar in meaning). I'm not sure about the 'very' bit.

'reduce the charge?' is the wordplay.
I cannot really understand how this works, but
'charge?' could be 'price' (I've seen this in another clue) and 'price' is present in the answer.
The remaining letters 'less' is a valid word which might be clued in a way I don't see.
This explanation may well be incorrect...

'but' is the link.

Can you help me to learn more?

(Other definitions for priceless that I've seen before include "Killing" , "unaffordable?" , "Invaluable - very funny" , "Wonderful" , "Rich" .)

I've seen this clue in The Irish Independent.
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