Vivid purple-red (7)

I believe the answer is:

fuchsia

(Other definitions for fuchsia that I've seen before include "One blooming" , "Purplish-red colour" , "Ornamental flowering plant - reddish-purple" , "Flowering shrub" , "Plant with drooping purple, red or white flowers" .)

I've seen this clue in The Wall Street Journal.

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