Crossword Genius

Way to approach a sales campaign? (5)

Ross

I believe the answer is:

drive

I believe this is a triple definition!

'way' is the first definition.
(I know that drive is a type of road)

'to approach' is the second definition.
(thesaurus)

'a sales campaign?' is the third definition.
(sales campaign is a kind of drive)

(Other definitions for drive that I've seen before include "natural urge" , "Private road; impel" , "computer store" , "Steer; trip" , "Energy and persistence - in car?" .)

I've seen this clue in The Globe and Mail.
Want a hint initially instead of a full solution? Install my app