Way to approach a sales campaign? (5)
I believe the answer is:
drive
I believe this is a triple definition!
'way' is the first definition.
(I know that drive is a type of road)
'to approach' is the second definition.
(thesaurus)
'a sales campaign?' is the third definition.
(sales campaign is a kind of drive)
(Other definitions for drive that I've seen before include "natural urge" , "Private road; impel" , "computer store" , "Steer; trip" , "Energy and persistence - in car?" .)