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Way to get pear juice for newsworthy event (5,10)

Ross

I believe the answer is:

press conference

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'way' is the definition.
Although both the answer and definition are singular nouns, I can't understand how they can define each other.

I cannot understand how the rest of the clue works.

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(Other definitions for press conference that I've seen before include "media event" , "One way to get fruit juice" , "meeting with journalists" , "Q&A session" , "media interview" .)

I've seen this clue in The Times.
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