Crossword Genius

What could be Bangkok hotel’s sound promotional material (3-2)

Ross

I believe the answer is:

tie-in

I'm a little stuck... Click here to teach me more about this clue!

'material' is the definition.
The answer and definition can be both man-made objects as well as being singular nouns.
Maybe you can see a link between them that I don't see?

I cannot understand how the remainder of the clue works.

Can you help me to learn more?

(Other definitions for tie-in that I've seen before include "Book linked to TV or film production" , "commercial extra" , "Make a link (with)" , "Item linked with popular film, programme etc" , "Relationship" .)

I've seen this clue in The Times.
Want a hint initially instead of a full solution? Install my app