Crossword Genius

What could be keeping up standards? (8)

Ross

I believe the answer is:

flagpole

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If this is the answer, I'm afraid I cannot explain it.

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(Other definitions for flagpole that I've seen before include "Mast on which banner is hoist" , "Support for banner." , "standard-bearer" , "Pin" , "Upholder of standards" .)

I've seen this clue in The Times.
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