Crossword Genius

What crowd adapted for a slogan (9)

Ross

I believe the answer is:

watchword

'a slogan' is the definition.
(I've seen this before)

'what crowd adapted' is the wordplay.
'adapted' indicates an anagram.
'what'+'crowd'='whatcrowd'
'whatcrowd' anagrammed gives 'WATCHWORD'.

'for' is the link.

(Other definitions for watchword that I've seen before include "rallying-cry" , "Slogan" .)

I've seen this clue in The Telegraph.
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