Crossword Genius

What lazy cowboy did in his event? (5)

Ross

I believe the answer is:

rodeo

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This clue could be a double definition.

'what lazy cowboy did in his' is the first definition.
Although both the answer and definition are singular nouns, I cannot understand how they can define each other.

'event?' is the second definition.
The definition and answer can be both acts as well as being singular nouns.
Maybe you can see an association between them that I can't see?

Can you help me to learn more?

(Other definitions for rodeo that I've seen before include "Cowboy riding contest" , "Mounted exhibition" , "Contest of cowboy skills" , "Exhibition of cowboy skills" , "cowboy carnival" .)

I've seen this clue in The Sun.
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