What the pub's called? (5,4)

I believe the answer is:

local name

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'what' is the definition.
I don't know anything about this answer so I cannot judge whether this works.

'pub's called?' is the wordplay.
'pub' becomes 'local' (one's local pub).
'called?' becomes 'name' (I can't justify this - if you can you should believe this answer much more).
'local'+'name'='LOCAL NAME'

'the' is the link.

Can you help me to learn more?

I've seen this clue in the Evening Standard.

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