Crossword Genius

What’s hard and highly valued about the jumbo? (5)

Ross

I believe the answer is:

ivory


If this is the answer I cannot explain how the clue works.

(Other definitions for ivory that I've seen before include "What may be carved" , "Cream" , "Yellowish white - material from tusks" , "What tusks are made of" , "Film director" .)

I've seen this clue in The Times.
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