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What's the alternative to relative losing the head? (5)

Ross

I believe the answer is:

other

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'what's the alternative' is the definition.
(I've seen this before)

I don't understand how the rest of the clue works.

Can you help me to learn more?

(Other definitions for other that I've seen before include "Different, alternative" , "Alternative - unrelated" , "One may be significant" , "Different, not the same one or this one" , "Very unusual" .)

I've seen this clue in the Irish Times (Crosaire) and the Irish Times.
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