Crossword Genius

When beginners failed, sent nicer temptress (7)

Ross

I believe the answer is:

enticer

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'temptress' is the definition.
(I've seen this in another clue)

I can't explain the rest of the clue.

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(Other definitions for enticer that I've seen before include "Who offers temptation" , "temptress?" .)

I've seen this clue in the Sydney Morning Herald.
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