Crossword Genius

When mother's inside store (5)

Ross

I believe the answer is:

amass

'store' is the definition.
(amassing is a kind of storing)

'when mother's inside' is the wordplay.
'when' becomes 'as'.
'mother's' becomes 'mas' (ma is a kind of mother).
'inside' is an insertion indicator.
'as' enclosing 'mas' is 'AMASS'.

(Other definitions for amass that I've seen before include "Stockpile" , "store" , "Be a compiler" , "Sodium chloride" , "Accrue, heap up" .)

I've seen this clue in The Telegraph.
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