Where cricket batter stands, missing run in end (5)

I believe the answer is:

cease

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'end' is the definition.
(to cease is to come to an end)

I don't understand the rest of the clue.

(Other definitions for cease that I've seen before include "Come to an end" , "Stop, finish" , "Stop, give over" , "Desist" , "Finish, end" .)

I've seen this clue in The Times.

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