Crossword Genius

William ___ , English motor manufacturer, later Lord Nuffield, d. 1963 (6)

Ross

I believe the answer is:

morris

(Other definitions for morris that I've seen before include "socialist craftsman" , "William --, artist and author" , "Old English dance" , "William --, textile designer and novelist" , "(Country) dance; William ---, craftsman/socialist" .)

I've seen this clue in The Guardian.
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