Crossword Genius

Win over church member (5)

Ross

I believe the answer is:

charm

'win over' is the definition.
(I've seen this before)

'church member' is the wordplay.
'church' becomes 'ch' (common abbreviation).
'member' becomes 'arm' (arm is a kind of member**).
'ch'+'arm'='CHARM'

(Other definitions for charm that I've seen before include "Bewitch or delight" , "Group of goldfinches" , "Entice" , "Personal attraction" , "Power of fascination" .)

I've seen this clue in The Telegraph.
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