Crossword Genius

Wine man holding firm (5)

Ross

I believe the answer is:

macon

'wine' is the definition.
(macon is a kind of wine)

'man holding firm' is the wordplay.
'holding' indicates putting letters inside.
'firm' becomes 'co' (a firm is a company).
'man' placed around 'co' is 'MACON'.

(Other definitions for macon that I've seen before include "French wine region" , "Drink" , "Dry white Burgundy wine" , "Variety of Burgundy" , "red" .)

I've seen this clue in the Evening Standard.
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