Crossword Genius

With 42-Down, goal of entrepreneurs on "Shark Tank" ... and what this puzzle's theme answers are doing (7)

Ross

I believe the answer is:

raising

(Other definitions for raising that I've seen before include "Growing" , "Promoting (in rank)" , "Bringing up" , "Lifting" , "Elevating" .)

I've seen this clue in the Universal.
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