Woman is right: buy helter-skelter (4)
I believe the answer is:
ruby
'woman' is the definition.
'right buy helter-skelter' is the wordplay.
'right' becomes 'r' (common abbreviation).
'helter skelter' indicates an anagram.
'buy' with letters rearranged gives 'uby'.
'r'+'uby'='RUBY'
'is' is the link.
(Other definitions for ruby that I've seen before include "Gemstone - shade of red" , "Stony girl" , "Deep 6 across" , "Completely" , "Gemstone comprising mainly aluminium oxide" .)