Words which look similar but sound different (3,5)

I believe the answer is:

eye rhyme

(Other definitions for eye rhyme that I've seen before include "Keats and Yeats, for example" , "Love and move eg" , "Similarity between words in spelling but not in sound" , "Maid said, for example" , "For example know how" .)

I've seen this clue in The Guardian.

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