Crossword Genius

Write copy about extremely philosophical computer company (5)

Ross

I believe the answer is:

apple

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'computer company' is the definition.
(I've seen this before)

'write copy about extremely philosophical' is the wordplay.
'write copy' becomes 'ape' (I can't explain this - if you can you should believe this answer much more).
'about' is an insertion indicator.
'extremely' says to hollow out the word (remove centre letters) (only the extremes of the word are used).
'philosophical' with its middle removed is 'pl'.
'ape' enclosing 'pl' is 'APPLE'.

Can you help me to learn more?

(Other definitions for apple that I've seen before include "award from Paris" , "Type of pome" , "Wood" , "Tree of the rose family" , "Fruit from Eden?" .)

I've seen this clue in The Independent.
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