Crossword Genius

Company with the motto "When you rise, we shine" (4)

Ross

I believe the answer is:

otis

(Other definitions for otis that I've seen before include "---- Redding, 1941-67, soul singer" , "Company providing lifts" , "-- Redding, US singer" , "- - Redding (soul music star)" , "Place of worship; side part of head" .)

I've seen this clue in The New York Times.
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