Not genuine, hypocritical (9)
I believe the answer is:
insincere
I believe this clue is a double definition.
'not genuine' is the first definition.
(I've seen this before)
'hypocritical' is the second definition.
(similar in meaning)
(Other definitions for insincere that I've seen before include "is not ringing true" , "Feigned, smarmy" , "Deceitful, not genuine" , "False, hypocritical" , "Not genuine, feigned" .)