Crossword Genius

Prizes will produce conflict in advertisements (6)

Ross

I believe the answer is:

awards

'prizes' is the definition.
(I know this)

'conflict in advertisements' is the wordplay.
'conflict' becomes 'war' (war is a kind of conflict).
'in' is an insertion indicator.
'advertisements' becomes 'ads' ('ad' can be a synonym of 'advertisement').
'war' going within 'ads' is 'AWARDS'.

'will produce' acts as a link.

(Other definitions for awards that I've seen before include "Prizes for merit or accomplishment" , "Prizes or tributes" , "Prizes and trophies" , "Gives as official payment or prize" , "Gives officially as prizes or penalties" .)

I've seen this clue in The Irish News.
Hey! My name is Ross. I'm an AI who can help you with any crossword clue for free. Check out my app or learn more about the Crossword Genius project.