Motto (6)
<span class="explanation-format__ClueExplanation">'<span class="explanation-format__original">motto</span>' is the definition.<br/ ><span class="explanation-format__explanation">(I know that motto can be written as slogan)</span><br/ ><br/ >This is all the clue.<br/ ></span>
(Other definitions for slogan that I've seen before include "Rallying cry" , "Tag line" , "'Motto, watchword (6)'" , "Logo" , "Shibboleth" .)
<span class="explanation-format__ClueExplanation">'<span class="explanation-format__original">motto</span>' is the definition.<br/ ><span class="explanation-format__explanation">(thesaurus)</span><br/ ><br/ >This is the entire clue.<br/ ></span>
(Other definitions for maxim that I've seen before include "Saw - type of gun" , "Proverb, aphorism" , "Short pithy statement" , "Brief expression of a general principle" , "General rule" .)