Theatrical event: Material Girl 's introduction made it wild (10,5)

'theatrical' is the definition.
I know nothing about this answer so I cannot judge whether this works.

'event material girl 's introduction made it wild' is the wordplay.
I cannot quite understand how this works, but
'event' could be 'drama' (drama is a kind of event) and 'drama' is found in the answer.
'girl' could be 'tim' and 'tim' is located in the answer.
'it' could be 't' (abbreviation. e.g. in 'tis) and 't' is located in the answer.
This explanation may well be incorrect...

Can you help me to learn more?