Crossword Genius

A name to look out for around the West End (5)

Ross

I believe the answer is:

peter

I'm a little stuck... Click here to teach me more about this clue!

'a name' is the definition.
The answer and definition can be both people as well as being singular nouns.
Maybe you can see a link between them that I don't see?

'look out for around the west end' is the wordplay.
'look out for' becomes 'peer' (I can't explain this - if you can you should give a lot more credence to this answer).
'around' is an insertion indicator.
'end' says to take the final letters.
The last letter of 'west' is 't'.
'peer' enclosing 't' is 'PETER'.

'to' is the link.

Can you help me to learn more?

(Other definitions for peter that I've seen before include "prison cell" , "Saint at the Pearly Gates?" , "emperor" , "Sir - - Ustinov" , "Saint's name" .)

I've seen this clue in the Evening Standard.
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