Crossword Genius

After publicity, admire engineered software (10)

Ross

I believe the answer is:

hypermedia

I'm a little stuck... Click here to teach me more about this clue!

'software' is the definition.
(hypermedia is a kind of software)

'after publicity admire engineered' is the wordplay.
I cannot quite understand how this works, but
'publicity' could be 'hype' (hype is a kind of publicity) and 'hype' is found within the answer.
an anagram of 'admire' is 'rmedia' which is within the answer.
This accounts for all the letters.
This may be the basis of the clue (or it may be nonsense).

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I've seen this clue in The Times.
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