Crossword Genius

Altitude? Cut it (7,2)

Ross

I believe the answer is:

measure up

I'm a little stuck... Click here to teach me more about this clue!

'cut it' is the definition.
(I've seen this in another clue)

'altitude?' is the wordplay.
I cannot quite understand how this works, but
'altitude?' could be 'measure' (altitude is a kind of measure) and 'measure' is found within the answer.
The remaining letters 'up' is a valid word which might be clued in a way I don't understand.
This explanation may well be incorrect...

Can you help me to learn more?

(Other definitions for measure up that I've seen before include "adequate for the job?" , "Have what it takes" , "determine the altitude?" , "Reach the expected standard" , "Fulfil expectations" .)

I've seen this clue in The Telegraph.
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