Crossword Genius

An enticement (4)

Ross

I believe the answer is:

bait

'an enticement' is the definition.
(bait is a kind of enticement)

This is all the clue.

(Other definitions for bait that I've seen before include "Lure; deliberately taunt" , "Used to lure fish or other animals into danger" , "Deliberately annoy or taunt" , "A lure to catch fish" , "Food to lure fish" .)

I've seen this clue in the Evening Standard.
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