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Enticement (4)

Ross

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4

10

'enticement' is the definition.
(I know that lure is a type of enticement)

This is all the clue.

(Other definitions for lure that I've seen before include "Entice, bait" , "'Entice, tempt (4)'" , "Type of bait" , "It's used to attract fish" , "Tempt with some kind of reward" .)

I've seen this clue in The Wall Street Journal, The Independent, the Newsday, The Times, The Mirror and The Sun.
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