Crossword Genius

Back from marketing, I start the fire (6)

Ross

I believe the answer is:

ignite

'the fire' is the definition.
(I've seen this in another clue)

'back from marketing i start' is the wordplay.
'back' shows that the letters should be reversed in order.
'from' indicates the answer is hidden within the clue.
'etingi' is hidden within 'marketing i start'.
'etingi' backwards is 'IGNITE'.

(Other definitions for ignite that I've seen before include "Torch" , "Combust" , "Swan constellation" , "Cause to start burning" , "Touch off; inflame" .)

I've seen this clue in the Sydney Morning Herald.
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