Crossword Genius

Biz bigwig, in brief (3)

Ross

I believe the answer is:

coo

(Other definitions for coo that I've seen before include "it's surprising!" , "Goodness me!" , "Make loving sounds -bill and . . ." , "(Of pigeon) murmur" , "Speak lovingly -- cry softly" .)

I've seen this clue in The New York Times.
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