Bother helping veneration (9)
I believe the answer is:
adoration
'veneration' is the definition.
(I've seen this before)
'bother helping' is the wordplay.
'bother' becomes 'ado' (I've seen this before).
'helping' becomes 'ration' (a ration is a serving or helping).
'ado'+'ration'='ADORATION'
(Other definitions for adoration that I've seen before include "Hero-worship" , "passionate allegiance" , "high regard" , "enormous respect" , "What star gets from fans" .)