Crossword Genius

Brand about to be absorbed by companies, all limited, in recession (4-4)

Ross

I believe the answer is:

coca-cola

I'm a little stuck... Click here to teach me more about this clue!

'brand' is the definition.
(I know that Coca Cola is a brand)

'to be absorbed by companies all limited in recession' is the wordplay.
'to be absorbed by' indicates putting letters inside.
'companies' becomes 'coco' (co for company, twice).
'all' becomes 'each' (similar in meaning).
'limited' says to take the centre (the limits of the word are removed).
'in recession' becomes 'la' (I can't justify this - if you can you should believe this answer much more).
The middle letters of 'each' are 'ac'.
'coco' placed around 'ac' is 'cocaco'.
'cocaco'+'la'='COCA-COLA'

'about' is the link.

Can you help me to learn more?

(Other definitions for coca-cola that I've seen before include "Internationally popular American soft drink" , "Brand of fizzy drink" , "Popular American soft drink, coke in brief" , "Proprietary soft drink" , "Soft drink with American origins, abbreviated to Coke" .)

I've seen this clue in The Telegraph.
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