Crossword Genius

Brand of cigarettes launched by W D & H O Wills in 1959 and withdrawn in the early 1960s (6)

Ross

I believe the answer is:

strand

(Other definitions for strand that I've seen before include "Run aground, beach" , "Leave aground -- length of thread" , "Drive (ship) aground" , "Beach - desert" , "that may be found by the sea" .)

I've seen this clue in The Independent.
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