Crossword Genius

Call for massage, loudly (4)

Ross

I believe the answer is:

need

'call for' is the definition.
(synonyms)

'massage loudly' is the wordplay.
'massage' becomes 'knead' (synonyms).
'loudly' indicates a 'sounds like' (homophone) clue (when spoken - not silently).
'knead' is a homophone of 'NEED'.

(Other definitions for need that I've seen before include "Call" , "Shortage" , "Require (as essential)" , "A condition" , "Want - poverty" .)

I've seen this clue in The Everyman puzzle in The Observer.
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