Crossword Genius

Cheap fare provider carrying airline's frequent fliers in prime locations (4)

Ross

I believe the answer is:

caff

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'cheap fare' is the definition.
Although both the answer and definition are singular nouns, I don't understand how they can define each other.

I cannot understand how the remainder of the clue works.

Can you help me to learn more?

(Other definitions for caff that I've seen before include "Eating-place" , "eatery" , "snack bar" .)

I've seen this clue in The Times.
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