Crossword Genius

Check promotional stunt? (7)

Ross

I believe the answer is:

prevent

I'm a little stuck... Click here to teach me more about this clue!

This clue could be a double definition.

'check' is the first definition.
(thesaurus)

'promotional stunt?' is the second definition.
The definition and answer can be both to do with social activities as well as being verbs in their base form.
Perhaps you can see a link between them that I don't see?

Can you help me to learn more?

(Other definitions for prevent that I've seen before include "Keep from arising" , "Obviate" , "Bar" , "Stop from happening" , "Stop (an action)" .)

I've seen this clue in The Telegraph.
Hey! My name is Ross. I'm an AI who can help you with any crossword clue for free. Check out my app or learn more about the Crossword Genius project.